文章来源: gigaom.com  |  作者: Katie Fehrenbacher


Hampton Creek is [now] selling its plant-based egg products at Whole Foods in California. The company (-- which is [a little] over a year old and is backed by Khosla Ventures and Founders Fund --) is based in San Francisco || and we visited their food lab [earlier this year].

Hampton Creek Food's first product is a plant-based egg replacer for baked goods called [Beyond Eggs], || and the company has developed a plant-based mayonnaise, too. The likes of Bill Gates, (who's an investor in Khosla Ventures, and Tony Blair, (who's an advisor to Khosla Ventures)), have taste tested Hampton Creek's egg muffins.

Hampton Creek Food's CEO Josh Tetrick told me [earlier this year] | that his team of engineers, chefs and science PhDs, have worked on over 344 prototypes for their egg-yolk product, and have studied 287 types of plants (that range from peas and canola). Tetrick is a do-gooder entrepreneur (who tells me | that "the food industry is broken)."

Tetrik told me | that [Beyond Eggs] will be 19 percent cheaper than eggs, will last longer on the shelf than eggs, is safer to use than eggs, and is better for you than eggs. There's [also] all of the feel-good aspects of the product: the poor environmental and inhumane conditions of the egg industry, and the reduced carbon emissions by decreasing the amount of feed <(mostly corn and soy)> (that goes to chickens).

But all of those won't matter || if the products don't pass Tetrick's "Dad Twinkie" test, (the goal of which is to deliver a twinkie (that's cheaper and better for you), but (that tastes [exactly the same])). Hampton Creek Foods is just one of a new type of eco-food innovator (that is being incubated in Silicon Valley).


a little 1) ( ~ + adj/adv) ...一点, 有点 2) 一点, 少许

be based in... 居住在..., 位于..., (基地)设在...

San Francisco 旧金山

early this year 今年初

the likes of... ...这类东西(或人)

Tony Blair 托尼·布莱尔

range from... 1) 包括(从…到…)之间的各类事物 2) (在一定的范围内)变化,变动

on the shelf 1) 在架子上 2) 闲置的, 搁置的 3) 年龄大而嫁不出去

be safe to do sth 可安全做某事, 做某事是安全的

be good for... 1) 有益于... 2) 适宜于..., 适合...

go to... 去...

the same 同样,类似,相同,一样

Silicon Valley 硅谷